Nike is suing streetwear company MSCHF for what they allege to be “trademark infringement.” Rapper Lil Nas X, in collaboration with MSCHF, released a pair of Nike Air Max shoes containing a drop of human blood and marked with a satanic pentagram last Monday. The 666 pairs of shoes, which many are calling the “Satan Shoe,” sold out within one minute at the price tag of $1,018 per pair. Nike said the shoes were “unauthorized” and stated that they do not endorse satanism. MSCHF and Lil Nas X have pushed back.
“We all knew that some people would take the satan element of this seriously…but I’m not sure we were entirely prepared for how much of a furor it would cause. Obviously from our perspective, it’s just fun, right? There’s a really rich wealth of symbol(ism) to work with, but some people have been very up in arms with it.”Kevin Wiesner, Creative Director for MSCHF
Mutahar Anas, YouTube commentator on the SomeOrdinaryGamers channel, tweeted, “I don’t see the big deal with Satan shoes from Lil Nas X, like most things I don’t agree with on the internet, I move on with my life.” Some Twitter users called out Nike’s inconsistency, noting that the company is suing over the “Satan shoe” but failed to do so in the past with similar releases that used their shoes, such as the “Jesus shoe.”
“Why has ‘oh, but I’m gay’ become a default excuse for immorality? It was Kevin Spacey’s line when he was accused of sexual assault. Andrew Gillum’s when he was caught with a hooker and crystal meth. Now it’s the reason Lil Nas X needs to make a satan shoe with human blood?”Candace Owens, political commentator and activist
South Dakota Governor Kristi Noem stated, “Our kids are being told that this kind of product is not only okay, it’s ‘exclusive‘…We are in a fight for the soul of our nation.”